KANSAS CITY NATIVE, JADE WILLIAMS STARTED HER BEAUTY CAREER IN 2013 AS A SELF TAUGHT MAKEUP ARTIST AND YOUTUBE CONTENT CREATOR. WHILE OBTAINING HER BACHELORS IN CHEMISTRY SHE BEGAN TO BUILD HER CLIENTELE IN KANSAS CITY AND SURROUNDING AREAS. IN 2017 SHE STARTED A MASTERS OF COSMETIC SCIENCE PROGRAM WHILE SIMULTANEOUSLY BUILDING HER COSMETIC LINE, HEIRESS COSMETICS. IN APRIL OF 2020 SHE LAUNCHED HER E-COMMERCE STORE AND IN NOVEMBER OF 2020 OPENED A STOREFRONT LOCATION; THE FIRST COSMETIC STORE INSIDE THE HYVEE ARENA. IN 2022 SHE STARTED ESTHETICS SCHOOL AND BECAME A LICENSED ESTHETICIAN MAY OF 2023. ALONG HER JOURNEY SHE HAS OBTAINED A 'MUD' PROFESSIONAL MAKEUP CERTIFICATION AND TWO LASH CERTIFICATIONS. JADE HAS ALWAYS HAD A PASSION FOR BEAUTY AND PLANS TO MAKE A NUMBER OF CONTRIBUTIONS TO THE INDUSTRY IN YEARS TO COME.